BouwMat Vlaanderen

Originally, Bouwmat was part of the Grond, Weg & Waterbouw platform, which covered everything relating to the purchase, hire, leasing and deployment of construction equipment in Belgium. Nowadays, Bouwmat has its own platform dedicated to the Belgian equipment industry, in the broadest sense of the word.

The market is in a state of flux, creating a need for expert and reliable information on construction equipment & construction machinery. With innovation, sustainability and safety as common threads, we focus on buyers and users of construction equipment, construction machinery and construction vehicles within the fields of earthmoving, construction of dykes, bridges and canals, the demolition, scrap and recycling industry and water and road construction. We also ensure targeted distribution to relevant industry associations, engineering firms, contractors, clients, ministries, government departments, municipalities and other relevant (semi)public authorities.

Our specials, on tunnelling & bridge construction, sewerage & underground infrastructure, rail techniques, piling & foundations, concrete, steel construction, digitisation, hydraulic engineering, safety and sustainability, among others, contain specific specialist information that captivates and surprises readers.

Bouwmat's high-quality and relevant information is shared through its magazine, online platform, social media channels and newsletters.

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Print

With our trade journals and magazines, we reach thousands of professionals in the Netherlands and Belgium. Each magazine offers quality content, a professional image and the opportunity to profile your brand to a valuable target group.

Our advertisers

Possibilities

For us, print does not stand alone. It is part of a smart media mix, in which we combine print with online, audio, video and networking activities. This way, the pillars reinforce each other and you get maximum return from your communication.

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Online

Reach and growth through digital channels

Expand your online reach with Louwers Mediagroep's digital media solutions. Websites, newsletters, and platforms that truly resonate with your target audience.

Online visibility with impact

Digital media are indispensable for strong positioning. With our online platforms, websites and newsletters, we bring companies into direct contact with their target audience.

Benefits of online media

• Measurable & scalable - Results are insightful and campaigns can be flexibly adjusted.
• Fast & up-to-date - Your message is instantly live and immediately reaches the right people.
• Target - Targeted targeting increases relevance and conversion.

Our online channels

We offer niche platforms and digital magazines visited by thousands of professionals every day. So you are assured of quality reach within your sector.

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Podcasts

Stories that stick

Bring your brand closer with podcasts and audio formats from Louwers Mediagroep. Personal, inspiring and effective.

The power of audio

Audio is intimate and personal. Podcasts and branded audio formats make it possible to offer depth and build a long-term connection with your target audience.

Why audio works

• Authentic & personal - Listeners feel immediately addressed.
• Depth - Audio gives the space to tell stories at length.
• Flexible - To be listened to whenever and wherever the target audience wants.

Our audio formats

We produce podcasts and audio series that match the interests of professionals and decision-makers in your industry.

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Video

Visible with moving image

Strengthen your brand with professional videos from Louwers Mediagroep. Interviews, reports and social content that really make an impact.

Why video is indispensable

Video is the medium to bring stories to life. It combines emotion, images and sound to powerfully convey your message.

Benefits of video

• High commitment - Video attracts attention and is better remembered.
• Versatile - Suitable for websites, social media, events and presentations.
• Professional image - A well-produced video reinforces your brand value.

Our video productions

From short social media clips to extensive reports, we provide strong productions that strike the right chord with your target audience.

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Events

Connect and inspire

Louwers Mediagroep connects professionals and companies through events, communities, and professional platforms. Where knowledge and business come together.

Valuable encounters

In a digital world, personal contact remains essential. With our events, communities and platforms, we bring professionals together.

Why our network is valuable

• Direct connection - Face-to-face contact with your target audience.
• Knowledge & inspiration - Leading experts and hot topics.
• Business opportunities - New contacts lead to concrete collaborations.

Our events & communities

From small-scale seminars to large-scale trade fairs, we create places where knowledge sharing and business go hand in hand.

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Subscriptions

GWW-Bouwmat focuses on civil engineering. GWW-Bouwmat reaches ministries, provincial and municipal authorities, together with other relevant agencies and organisations. The platform also focuses on contractors, engineering firms and suppliers active in road construction, paving, earthworks, sewerage, hydraulic engineering and civil engineering. Manufacturers and importers of construction equipment and machinery – as well as the members of Embuild Vlaanderen – are also part of the target group.

6 times per year | 120 pages per edition | 10.000+ professionals | 60.000+ online visitors

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